Following a successful 2013 pre-season tour to Indonesia, Vietnam and Japan, Arsenal has welcomed Bodog as its official Asian betting partner in a three-year, multi-million pound deal.

The partnership affords Bodog, who have nearly 20 years experience in online gaming, rights to capitalise on the Gunners’ Asian fanbase and popularity post-tour by connecting with millions of supporters in Asia, a region of strategic importance to the betting company.

As part of the deal, Bodog will also have the opportunity to develop marketing initiatives and consumer promotions, generate content with Arsenal first-team players and utilise the Club’s database to provide fans in Asia with tailored betting offers around matches.

Vinai Venkatesham, head of global partnerships at Arsenal said: “Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters.

"As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.”

Fawn Labrie, Bodog’s marketing director, added: “The Premier League’s popularity in Asia is well-documented and some clubs have been quicker than others to realise that potential.

"Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point. The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.”

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 15 Aug 2013