Arsenal Football Club is introducing an improvement to its ticketing services for the 2013/14 season, to ensure as many supporters as possible have the opportunity to attend matches at Emirates Stadium.

With games continuously sold out at the Gunners' home, work has been ongoing to develop a Ticket Transfer facility which allows Gold level members (season-ticket holders) who are unable to attend a match to give their ticket to a family member or friend.

Ticket Transfer is designed to make it easier for fans to give their tickets to selected contacts, who for the first time are not required to be members. Supporters can set up lists of family and friends pass the ticket to them at the press of a button. The recipient will simply print a coupon at home which will provide access to the stadium. As with Ticket Exchange, the Ticket Transfer service will open once the respective game has sold out.

Ivan Gazidis, Arsenal chief executive, said: "Ultimately we all want as many supporters as possible to fill Emirates Stadium for our home matches. We want members with season tickets to use them and really help us create the atmosphere that gives our team an edge at Emirates Stadium.

"We have made considerable progress this season with 23,000 tickets available through our Ticket Exchange system and we are confident this new development will make a further impact.

"Ticket Transfer is a significant development. We recognise many fans hand tickets to friends and family when they can’t go and this helps them do it safely and securely. This gives people the chance to pass tickets onto friends and family without fearing they are breaking the terms and conditions of their ticket.”

Renewals for Arsenal membership are now open for the 2013/14 season, for further information on memberships and the Ticket Exchange and Transfer schemes, supporters can visit www.arsenal.com/alwaysaheadofthegame.

*When using Ticket Transfer, the season ticket owner's card will be deactivated for the designated match. Tickets can only be transferred once per fixture, and a small administration charge will apply.

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 7 May 2013