Ahead of Arsenal’s Barclays Premier League match against Manchester United on April 28, Carlsberg - Arsenal’s Official Beer Partner - opened the Carlsberg Corner, providing fans with the opportunity to enjoy refreshments ahead of Arsenal home games and other events at Emirates Stadium. The Carlsberg Corner extends the beer brand’s presence at Emirates Stadium after the opening of the Carlsberg Lounge last year.
Club legend Ray Parlour, three times a Premier League champion with Arsenal, attended the opening of the Carlsberg Corner and even lent a hand behind the bar. Parlour, a pub landlord himself, was delighted to see the bar in action and believes it will become a real destination for fans. He said: “The Carlsberg Corner is a great place for fans to come and enjoy a drink before watching the Arsenal. There is a great atmosphere already and I’m sure more and more fans will stop by for a drink before games in the future.”
Louise Bach, Carlsberg’s Consumer Experience Manager, said: “We are absolutely delighted to open the Carlsberg Corner at Emirates Stadium. Carlsberg wants to play a big part of the Arsenal fans’ match day experience and we believe the Carlsberg Corner will be a great place for fans to come together before the games.”
The Carlsberg Corner is positioned adjacent to the Arsenal Museum at the North West corner of Emirates Stadium.Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 29 Apr 2013