Arsenal Football Club today re-launches its award-winning website, www.arsenal.com, with a range of developments designed to make it easier for fans around the world to discover the latest about the Club.
The re-design follows extensive research and feedback from supporters. The website works seamlessly across desktop, tablet and mobile devices and is designed to give supporters and Arsenal Members improved access to content providing unique insight into all aspects of Club life.
Twenty per cent of existing site traffic is from mobile handsets, so the ability to access content across social media platforms within one click has also been developed
The Gunners’ website has a new clean, clear navigation and page design with a reduced number of tabs on the homepage to provide an easier way to navigate. Exclusive TV features with players and manager Arsène Wenger on Arsenal Player can be easily viewed across all mediums, with clips built into the architecture of www.arsenal.com.
Twenty per cent of existing site traffic is from mobile handsets, so the ability to access content across social media platforms within one click has also been developed with visitors able to link stories to Twitter, Facebook and Pinterest by using the respective icons at the bottom of pages.
With the website already receiving in excess of five million global unique users a month, the Club is aiming for the site to be the top reference site for Arsenal fans worldwide.
Michael Leavey, the head of the Arsenal Media Group, who led the re-design, said: "We consulted with supporters throughout the process to ensure the site retained its most popular features while making it easier to use, particularly when you are mobile.
"One of our main aims is also to make it easier for our fans to share content across social media platforms with one click wherever they are in the world. This will help fans to interact globally, while also giving the Club new ways to engage and interact with our supporters."