Virgin Media has announced the launch of Arsenal TV on its TV platform on Channel 542. The new channel will be available from 5pm UK time today (Tuesday), free for all Virgin Media's XL TV customers, and included as part of the Setanta Sports pack for TV customers on M or L packages.

Arsenal TV is a must for Gunners fans who want to keep up to date with the latest on their team. Showing all Arsenal games in full with expert commentary on a delayed basis, previews and post-match analysis, Arsenal TV will be essential viewing in the build-up to next weekend's crucial match with Chelsea and the exciting run towards the end of this year's football season. It's also the only place to find all Reserve matches aired live, as well as full match action from the Arsenal Ladies and Under-18s matches.

The channel, which airs five days a week, six hours a day, includes shows such as 'Arsenal Today', a nightly news programme; 'Bob Wilson Meets', where the ex-Arsenal player conducts in-depth interviews with Arsenal veterans; and 'Fans' Forum', a live phone-in show hosted by Tom Watt, giving fans the chance to air their opinions on weekend games and all club matters.

Virgin Media's Chief Executive of Content, Malcolm Wall, said "Virgin Media is leading the industry in providing exceptional content to our customers. We're delighted to be launching Arsenal TV and boosting our sports offering, which already includes Setanta Sports and Sky Sports channels along with free Premiership highlights on virginmedia.com. We look forward to continuing to offer a diverse range of content to all Virgin Media customers."

Keith Edelman, Managing Director of Arsenal Football Club, said "Arsenal TV is a fantastic channel for our fans, bringing expert analysis and all the latest news, five days a week. We're extremely pleased to be extending our reach to Virgin Media's customer base, and are sure the channel will be successful on the Virgin Media TV platform."

To find out more about Virgin Media's products and service visit www.virginmedia.com or call 0800 052 2525

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 14 Mar 2008