During the last two weekends of the season, every Premier League Club will help to promote England’s bid with a series of activities at the last home match of the league season. At Sunday’s match against Fulham, the players will be wearing branded T-shirts during the warm-up and there will be stadium announcements with information on how fans can show their support.
This activity will be conveyed via the world’s biggest continuous annual global sporting event – the Barclays Premier League. Across nine months of the year, 380 matches are broadcast to over 500 million homes in 211 territories. Last season, an estimated cumulative global audience 2.65 billion watched the 100,000 hours of coverage that was broadcast, so the impact of the clubs’ involvement is potentially enormous.
Arsenal Chief Executive Ivan Gazidis said: “Staging the FIFA World CupTM in England would be fantastic for the whole country and we’re delighted to be playing our part. Every week throughout the season supporters show their enthusiasm and knowledge for the game at grounds right across the country which demonstrates why England would be the perfect venue for the tournament. We’re proud to be supporting England’s bid and hope our fans will show theirs by registering via one of the several methods we’ll be displaying.”
England 2018 Chief Executive Andy Anson said: “The Premier League and its Clubs have been tremendously supportive and their collective strength will provide a significant boost to our campaign during the last two weeks of the season. With the coverage of all Barclays Premier League matches transmitted across the world there will be significant visibility for England’s bid and we’re extremely grateful to the Premier League and to Arsenal for their support.”
You can provide your personal backing for England’s bid to stage the FIFA World Cup before our last home game. Simply log on to www.england2018bid.com and register via the official website or by texting ENGLAND to 62018. (Standard network charges apply)Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 7 May 2010