Arsenal Football Club is delighted to reveal its new away kit for the 2010/2011 season, available to pre-order from today, through official Club stores and via www.arsenal.com.

Pre-order your new kit now and enter in to our VIP Away Champions League competition*, including flights on the player's plane, PLUS wear your kit first with guaranteed delivery** for the launch date, 13.07.10.

While the yellow reflects the Gunners' past, the redcurrant pinstripes and cuff style sleeves echo design features further back in the Club's heritage to its Woolwich Arsenal days. The reverse of the club badge on shirts reveals the motto ‘Victoria Concordia Crescit', which translates as ‘Victory Through Harmony', while redcurrant shorts and yellow socks complete the look.

Combining traditional elements with new age technology, every shirt is made entirely from recycled polyester, each crafted from up to eight plastic water bottles as part of Nike's ‘Considered Design' programme. The improved Nike Dri-Fit fabric, now 13% lighter than previous kits, helps to quickly evaporate moisture by drawing through the fabric to the surface and keep players dry.

* No purchase necessary. Terms and conditions apply.

** Guaranteed delivery on launch day to UK addresses only. The final date for ordering to guarantee delivery on launch date is July 6th.

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 15 Jun 2010