Arsenal Football Club has revealed its new home kit for the 2010/11 season*, available to pre-order from today, Thursday 1st July, via the Online Store  and through Club outlets.

On sale from Thursday 29thJuly, the 70s style shirt is made up of a block red body with a white round neck collar, and white sleeves. Inside the shirt on the back of the club crest is inscribed Arsenal’s motto: “Victoria, Concordia, Crescit”. The shorts and socks are white. 

While the design is traditional, the technology is cutting edge. Every shirt is made entirely from recycled polyester, crafted from up to eight plastic water bottles as part of Nike’s ‘Considered Design’ programme, which sees discarded plastic bottles diverted from landfills  to be used in the manufacturing process.**    

The improved Nike Dri-Fit fabric, now 13% lighter than previous kits, helps to quickly evaporate moisture by drawing it through the fabric to the surface, to keep players dry. Ventilation zones on the sides of the jersey and back of shorts enhance breathability by up to 7%. And the double knit structure of the jersey gives it 10% more stretch. 

The classic design and ethical makeup of the kit has already proved a big hit with the Arsenal players. 

Alex Song said: “The shirt is traditional, it’s red and white which the fans love, and it shows the history of the Club. 

“I watched Arsenal on TV lots when I was young and just saw red and white. If someone told me six or seven years ago I’d be able to wear these colours it would have been unbelievable, so today I’m so happy to wear this shirt and to do my best for this shirt.”

Thomas Vermaelen agreed, saying: “I really like this new kit. It’s the typical colours for Arsenal, white and red, and it’s really nice. Every club has their own traditional colours. For Arsenal it’s red and white and that’s the way it’s supposed to be.”

Theo Walcott summed the new kit up: “The colours are very traditional, it feels nice and it’s made from recycled plastic bottles so what more can you ask for?! It fits and feels nice, and that’s the most important thing. I think it’s important that you feel comfortable in it.” 

Those who pre-order the new home shirt at or an official Arsenal store, will receive a redcurrant Arsenal polo neck t-shirt in the same size, worth £20***, absolutely free while stocks last! 

The new Arsenal home shirt is priced £45 for adults (£50 long sleeved) with children’s shirts at £35 (£40 long sleeved). The Armoury, All Arsenal, Finsbury Park and Enfield stores will be open 9am – 5.30pm on Thursday 29th July. Further information for activities taking place on kit launch day will be posted on  in due course.

*The new Arsenal home kit is for one season, with a commemorative kit being introduced to celebrate the Club’s 125th anniversary to coincide with the 2011/12 season.  

**Nike’s ‘Considered Design’ programme, aims to create performance products that minimise environmental impact by reducing waste during the design and development process, use environmentally preferred materials, and eliminate toxics. To make the kits, Nike uses discarded water bottles destined for landfill sites in Japan and Taiwan, where they can take up to 500 years to decompose. This saves precious raw materials and reduces energy consumption by up to 30% compared to conventional fabrics. 

The bottles are placed in a large washing machine to clean them and get rid of labels before they are chopped into tiny flakes and melted down into a yarn that is ultimately spun to make the fabric for the jerseys and shorts. Use of recycled polyester across its new range of club kits means Nike has saved nearly 13 million plastic water bottles, a total of around 254,000 kg of polyester waste - enough to cover more than 29 football pitches, and to stretch over 3,000 kilometres if laid out end-to-end.

The process is used for all shirts and shorts, whether worn by the players or available to fans. Other clubs using Nike kits using recycled materials include FC Barcelona, Inter Milan, Manchester United and Celtic. On the international stage, the technology is used for Brazil, Portugal, The Netherlands, USA and Australia. 

***Normal retail price: Mens/Ladies £20, Boys/Mini £15 & Baby £10.  

Copyright 2017 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to as the source
1 Jul 2010