Arsenal have revealed their new away kit, available to pre-order from Thursday, July 12, with the help of chart-topping pop duo, Rizzle Kicks.
The Gunners-supporting pair don the new strip, which combines a rich purple base with black hoops, in a viral that features the duo performing a track from their album Stereo Typical, ‘Demolition Man’.
The video (available on this page) also stars Gunners trio Alex Oxlade-Chamberlain, Alex Song and Kieran Gibbs as they get their first taste of the new strip that the team will wear on the road next season.
The purple design gives the kit a regal flavour in this Diamond Jubilee year for a side that was known as 'Royal Arsenal' in the 1890s, having been formed at the Arsenal munitions factory in Woolwich, South London.
The red trim on the shirt cuffs compliments the purple body, while the differing hoop patterns on the shirt provide a modern twist.
The inner back neck graphic, meanwhile, takes the form of the Club’s motto, ‘Victoria Concordia Crescit’, the Latin for ‘Victory Through Harmony’, while the outer back neck graphic pays tribute to legendary manager Herbert Chapman’s innovative WM formation.
The purple and black hooped socks, bearing one red stripe each, pay tribute to Chapman’s legacy and his introduction of hooped socks to make it easier for players to pick each other out on the pitch.
Speaking about the new kit, midfielder Alex Song said: “I think the new design is really nice - I’m a guy who likes fashion and when I saw these colours, I was very happy. This kit is different to last season’s and I’m really excited to wear it. I might do something with my hair to match!”
As well as the striking new look, the kit will also be the most technologically advanced and environmentally friendly to date, thanks to Nike’s innovations. Each kit (shirt and shorts) is made using up to 13 recycled plastic water bottles, and out of fabric that is up to 23 per cent lighter than previous designs.
The kit is available to pre-order now at www.arsenaldirect.com and will be available in stores from Thursday, August 9, priced at £45 for adults and £35 for juniors.Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 12 Jul 2012