Arsenal Football Club has agreed a three-year partnership with Guinness Nigeria for Malta Guinness, Nigeria’s number one malt drink, to be the Official Malt Drink of the Club in Nigeria. The Gunners will work in tandem with Malta Guinness in Nigeria as well as in Ghana, Kenya, Cameroon, Uganda and Tanzania.
The agreement has been reached following confirmation that the Arsenal first team is visiting Nigeria in August for the first time in their history as part of their pre-season build up. Arsène Wenger’s side will play at the 60,000 capacity Abuja National Stadium on Sunday, August 5, with the opposition likely to be a leading African national team.
As part of this relationship, Malta Guinness Low Sugar will be the Official Malt Drink of Arsenal Football Club around Arsenal’s Nigeria tour.
Arsenal’s Head of Global Partnerships, Vinai Venkatesham, said: “We have a huge following in Africa, and Nigeria in particular. By partnering with Guinness Nigeria and the Malta Guinness brand, we are delighted to be aligning ourselves with one of Nigeria’s foremost companies and most well known brands. We’re looking forward to working together to connect with our many millions of fans in the region during the tour and beyond.”
Managing Director of Guinness Nigeria PLC, Devlin Hainsworth, said: “Malta Guinness is proud to confirm this agreement with Arsenal Football Club and for our new Malta Guinness Low Sugar to be the Official Malt Drink of the Club’s August tour.
“Arsenal’s great history and exciting style of play is set to energise and inspire Nigerians when they tour here in August whether they be fans of the Club, fans of football or simply fans of the good things in life. We look forward to giving them a great reception on their first ever visit to Nigeria and to showing them the passion we have for our football as well as the vitality and energy of Nigeria and its people.”Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 12 May 2012