Arsenal Football Club has teamed up with Setanta Sports, signing a major six-year deal for Setanta to be the exclusive broadcaster of the new Arsenal TV channel.

The Arsenal TV channel is planned to launch in December and will become the tenth channel offered as part of the Setanta Sports pack on satellite. Arsenal TV will be included in the Setanta Sports pack at no extra charge. On cable, the channel will be available as part of the Setanta Sports pack via Virgin Media. Arsenal TV will also be available to Setanta customers in the Republic of Ireland.

The Arsenal TV channel will broadcast:

  • Delayed coverage of all Arsenal matches in major football competitions including Barclays Premier League, UEFA Champions League, FA Cup and Carling Cup.
  • Behind the scenes access to the Club - including interviews with Arsène Wenger and the players.
  • Live coverage of Reserve matches and highlights from Arsenal Academy and Arsenal Ladies matches.
  • Classic match action celebrating some of the Club's greatest moments.
  • A wide selection of Arsenal friendlies on a live and exclusive basis.
  • At least six hours of content per day, five days a week.

Setanta will be credited as the exclusive official broadcast sponsor of Arsenal Football Club and the Arsenal TV channel. The deal includes sponsorship and marketing rights, access to players, intellectual property including trademarks as well as in-stadia media. Under the terms of the deal, Setanta will take all subscription revenues whilst Arsenal will retain all gross receipts derived from any sponsorship and advertising on the Arsenal Channel.

Arsenal has appointed Input Media to produce the content for the new channel.

Keith Edelman, Managing Director Arsenal FC, said:

"Arsenal TV will provide the Club with a powerful way of communicating with our fans in both the UK and Republic of Ireland. For the first time supporters will really be able to see behind the scenes at Emirates Stadium. We are aiming to provide quality programming that is not only informative but also reflects the exciting brand of football we play on the pitch. "

Michael O'Rourke, co-founder and co-CEO of Setanta, said:

"We are delighted to be the exclusive broadcaster of Arsenal TV and add the new channel to our ever-expanding Setanta Sports Pack. With the Barclays Premier League season now underway, and our top European action from France, Portugal, Germany and Holland and comprehensive coverage of the Blue Square Premier, Setanta is unbeatable value for all football fans.

"Arsenal fans will be delighted that they can now follow their team on their own channel. The fantastic extra benefit is that not only will the fans get Arsenal TV, they will get the best of our other channels in the same bundle. We have 46 exclusively Live Barclays Premier league games, including two Arsenal games coming up in October and November. " will keep supporters posted on all future developments regarding the new Arsenal TV channel.

Copyright 2017 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to as the source
18 Sep 2007