Arsenal and kit partner Nike have revealed the new 2013/14 away kit - available to pre-order now - with a spectacular launch event revealing the Club’s young British players immortalised on the side of Emirates Stadium.
The exterior of the Gunners’ home has been transformed with a giant banner of Alex Oxlade-Chamberlain, Kieran Gibbs, Carl Jenkinson, Aaron Ramsey, Theo Walcott and Jack Wilshere all sporting the new Nike strip over the stadium core located at the corner of the Clock End and West Stand.
The kit looks and feels great. Arsenal is synonymous with yellow and blue and I think this new design fuses that tradition with a modern twistTheo Walcott
The 39m x 13m image will be on display throughout July and up until early August when the kit will officially go on sale across all Club retail outlets.
The kit, which the Gunners will wear on the road this season and for the first time on the forthcoming Asia Tour, fuses the Club’s tradition with a distinct contemporary style.
Using the traditional Arsenal away colours of yellow and blue, the design is sure to appeal to a new generation of fans. The shirt is yellow with a blue polo neck collar and deep blue cuffs on the sleeves, both featuring a thin yellow stripe. The collar replicates a polo shirt and reflects the best of London style from fine gentleman’s tailoring to urban street wear.
The new away shorts are blue while the new away socks feature the traditional Arsenal hoop sock design in blue and yellow, harking back to the style of those worn in the 1930s under the innovative management of Herbert Chapman.
As well as providing the team with a striking new look, the kit also showcases Nike’s inherent belief in style, craft and strong aesthetics, while aiding the performance of players with a range of key technological features. Each kit (shirt and shorts) is made using up to 13 recycled plastic water bottles, while the fabric is integrated with Nike Dri-FIT technology to draw sweat away from the body and keep players cool and dry.
Speaking about the new kit, Theo Walcott said: “The kit looks and feels great. Arsenal is synonymous with yellow and blue and I think this new design fuses that tradition with a modern twist. I can’t wait to get out on the pitch and wear it!”
The kit is available to pre-order at www.arsenaldirect.com and will be available in stores from Thursday, August 1, with shirts priced at £50 for adults and £40 for juniors. Any supporter who places an order during the pre-sale window will also receive a limited edition Arsenal cap designed by Carl Jenkinson, available while stocks last.Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 9 Jul 2013