Arsenal Football Club and Huawei, the leading global information and communications technology (ICT) solutions provider, have announced a new partnership that will see the telecommunications specialist become the offficial smartphone partner of the north London club on a global basis.

Arsenal and Huawei announced the deal, which lasts until the end of the 2015/16 season, at the Arsenal Training Centre in Colney, Hertfordshire, with members of the first team including Aaron Ramsey, Lukas Podolski and Mesut Ozil along with manager Arsène Wenger. The partnership will be officially unveiled to supporters at Emirates Stadium before the Premier League clash with Fulham on Saturday.

The deal brings together two high-performing organisations with a global presence; Huawei, a global technology and communications market leader, and Arsenal FC, one of the world's biggest football clubs.

Tom Fox, the Club's chief commercial officer, said: "We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement.

"Huawei is a genuine leader in its field, serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe."

The partnership will see global collaboration between the two brands, with Arsenal’s officials and players taking part in Huawei's communication and promotional activities both in the UK and overseas.

Mark Mitchinson, executive vice president at Huawei Technologies UK, said: "Huawei is delighted to partner with Arsenal, one of the world's leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years."

The partnership will also include exclusive offers, content and brand presence during Arsenal matches, as well as through the Club's digital and social media platforms. In addition, Huawei will have access to the Club's extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.

Arsenal manager Arsène Wenger with Mark Mitchinson, Executive Vice President at Huawei Technologies UK
Arsenal manager Arsène Wenger with Mark Mitchinson, Executive Vice President at Huawei Technologies UK

Mesut Ozil, Aaron Ramsey, Mark Mitchinson of Huawei and Lukas Podolski showcase the companys P6 smartphone
Mesut Ozil, Aaron Ramsey, Mark Mitchinson of Huawei and Lukas Podolski showcase the company’s P6 smartphone

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 17 Jan 2014