Arsenal Football Club has welcomed 12BET as its official betting partner in Asia.
This long-term partnership will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first-team players to create content as well as other promotional assets.
Chief Commercial Officer of Arsenal, Vinai Venkatesham, said: “We are delighted to partner with 12BET, a company that has a long history of working in football. We have a large and engaged fan base in Asia and we look forward to working with 12BET to further engage with Arsenal supporters in the region.”
12BET Spokesman, Rory Anderson, said: "Everyone at 12BET is very excited about this partnership with Arsenal FC. A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched live Premier League matches which highlights the strength of their Asian presence. The viewing figures for matches at Emirates Stadium are second to none, so this is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base”Copyright 2017 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source