Arsenal Football Club has welcomed DraftKings as its Official Daily Fantasy Sports Partner.
The long-term agreement is part of DraftKings’ global expansion strategy that kicked off with their launch in the UK sports market on Friday February 5, 2016.
DraftKings plan to engage new audiences with their daily fantasy product that allows players to test their sporting expertise and win weekly cash prizes and money-can’t-buy experiences.
DraftKings Chief Executive Officer, Jason Robins said of the partnership: “DraftKings are proud to be partnering with Arsenal, they are one of the world’s most recognised football clubs and are hugely popular in North America. We look forward to introducing Arsenal fans to our daily fantasy sports product and we hope supporters will enjoy the added entertainment DraftKings will bring to their matchday experience.”
Arsenal’s Chief Commercial Officer, Vinai Venkatesham added: “We are delighted to be partnering with DraftKings, who become our first Official Daily Fantasy Sports Partner. Working with the leader in the daily fantasy sports industry will ensure Arsenal fans, and football fans in general, have access to unique daily and weekly fantasy Premier League and sport-related contests. We look forward to working with DraftKings at such a critical point in their global expansion.”
Arsenal supporters in the UK, US and Canada will have exclusive opportunities to win prizes including matchday tickets to see their team in action, signed club merchandise, plus VIP experiences through daily fantasy football contests on the DraftKings.co.uk web and mobile gaming products.
The DraftKings brand will be present throughout Emirates Stadium during Arsenal’s domestic fixtures with marketing activities being promoted through the club’s digital and social media channels.
For more information on DraftKings visit https://www.draftkings.co.uk/
The DraftKings app is available to download from the Apple Store for iOS and the DraftKings UK site for Android.Copyright 2016 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source