Arsenal and Indesit announced an extension to their relationship on Wednesday, with the leading home appliance brand agreeing a three-year partnership renewal.
Indesit first joined as an official partner in 2011, and have enjoyed a range of benefits including visibility through a variety of the club’s channels and utilizing first-team player access to bring international campaigns alive. Indesit have also rewarded Arsenal members with 'money can’t buy prizes', including all-expenses paid trips to see other sponsored clubs in action across Europe.
In the 2014/15 season, Indesit will also be the presenting partner of the Junior Gunners, Arsenal’s official young supporters’ club. This opportunity will see the home appliance company create exciting access for the Gunners’ youngest supporters enrolled to its official membership scheme while supporting the existing work by the JG team.
Vinai Venkatesham, Sales and Marketing Director at Arsenal Football Club, said: "We are delighted that Indesit will continue its association with Arsenal Football Club for a further three years. We work hard as a club to develop long-term relationships with all of our partners and we are extremely proud to be an important part of Indesit’s long-term strategic plans. This extension will allow us to grow and strengthen our relationship even further and continue to develop new ideas which reach and engage those who have a passion for football."
Neil Tunstall, Group Marketing Executive Director at Indesit added: “We are extremely pleased about this important renewal with Arsenal Football Club. It signals a great challenge for Indesit Company who strongly believe that sponsorships provide a fertile terrain for engagement - not simply a way to boost brand visibility."
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