Arsenal Football Club and BT Sport have today extended their partnership for a further two years.
The partnership enables BT Sport to continue to promote its football coverage, including exclusively live Barclays Premier League football, through the club’s digital channels in the UK and Ireland.
In addition, the agreement will give the broadcaster access to Arsenal’s first-team players and manager to create unique and exclusive content to support and enhance BT Sport’s Barclays Premier League coverage.
BT Sport’s new season ad campaign highlighting some of the unmissable moments shown in the channels’ football coverage last season continues from Thursday, when press and TV adverts move on to Arsenal’s triumph in the FA Cup last season. The Gunners overcame Liverpool on the way to the final, which they won 3-2 against Hull City.
BT Sport showed both pivotal games live, capturing Lukas Podolski’s decisive strike, which ended Liverpool’s FA Cup hopes, as well as Aaron Ramsey's winner at Wembley in May. A clip of the new ad can be viewed here.
Vinai Venkatesham, Arsenal’s Sales and Marketing Director, said: "We are pleased to extend our relationship with BT Sport as an official partner for a further two years. We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage."
David James, marketing director, BT Consumer said: “We are delighted to extend our partnership with Arsenal Football Club. Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers. Arsenal had a great season last year, bringing back silverware to Emirates Stadium, and our latest ad recognises that fantastic achievement, which we were delighted to show live on BT Sport.”Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 28 Jul 2014