Arsenal and its new kit partner PUMA have unveiled the Gunners' new kits in style, with Mikel Arteta, Mathieu Flamini and Santi Cazorla showcasing the home, away and cup kits in the sport giant's Carnaby Street shop window.
Arsenal supporters waiting to buy the shirt outside PUMA's flagship store in London were stunned to see the kit being revealed in person by the FA Cup winners, as a curtain dropped to reveal a huge Arsenal façade.
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The trilogy of kits was then showcased in a unique 20m water projection on the River Thames in front of the EDF Energy London Eye, transforming it into the iconic Clock End clock. Fans saw Arsenal manager Arsène Wenger explain the individual 'Future, Forever, Victorious' inspirations behind the kit designs, which are the basis of the 'Stronger Together' partnership message.
Each of the three kits has a unique design, inspired by the values identified by PUMA as being the foundation of Arsenal Football Club, and which form the basis of the 'Future, Forever, Victorious' story.
The home kit stays true to the traditional red-and-white Arsenal colours that first appeared in 1933. Representing 'Forever', inspired by the strong and loyal fanbase Arsenal has built over the years, the round-neck shirt has a red body and white sleeves and is paired with white shorts and red-and-white hooped socks.
'Victorious' is the theme of the away shirt, designed in the iconic yellow and navy blue colours worn by Arsenal during some of the most famous Gunners' away victories away, including the 1971 and 1979 FA Cup final wins, and the title-winning victory at Anfield in 1989. The V-neck shirt features a yellow body with blue sleeves, blue shorts and blue-and-yellow hooped socks.
The blue and lime green 'Future' cup kit will be worn by Arsenal away from home in cup competitions, including the Champions League and FA Cup. It symbolises the desire for innovation and progression that has driven the club through its history, and features a button-down collared shirt with blue and sky blue striped panels across the body. The kit also features blue shorts and two-tone blue hooped socks.
All kits have been manufactured around PUMA's pioneering ACTV Power Plus, fusing the best of sports science behind engineered bodywear compression garments and kinesiology performance taping to enhance athletic performance.
The team will wear the away 'Victorious' kit in their forthcoming pre-season games at Boreham Wood and in New York before appearing in the 'Forever' home kit for the first time at the Emirates Cup on the weekend of August 2 and 3