Arsenal Football Club has announced PruHealth and PruProtect as the club’s official health, wellness and life insurance partner.

The long-term partnership gives PruHealth and PruProtect exclusive marketing rights within the health, life and protection insurance category. This includes use of Arsenal’s brand and player imagery, access to players and management, in-stadium branding and use of Arsenal’s digital and social media platforms. The club will also provide coaches and legends to attend soccer clinics held in the UK and overseas.

The partnership will primarily be used to promote the benefits of PruHealth and PruProtect’s Vitality offering, which provides generous rewards to members who lead a healthier lifestyle.

PruHealth and PruProtect are the result of a joint venture between two large international financial services companies - Prudential plc and Discovery, a South African listed company operating in the USA, China and Singapore as well as the UK and South Africa.

Our collaboration with some of the top teams in the country, including Arsenal, is the latest move in our goal of changing the game when it comes to people’s health

Neville Koopowitz

Neville Koopowitz, CEO of PruHealth and Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.

"Our collaboration with some of the top teams in the country, including FA Cup winners Arsenal, is the latest move in our goal of changing the game when it comes to people’s health.”

Vinai Venkatesham, Arsenal’s sales and marketing director, said: “PruHealth and PruProtect have an innovative approach which rewards those members who adopt a healthier lifestyle, and we will be helping them communicate these benefits to Arsenal and football supporters globally.

"Their approach of rewarding members, which we follow in our own club membership scheme, positions them as true leaders in their sector and we are delighted to welcome PruHealth and PruProtect into our growing family of commercial partners.”

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 17 Jun 2014