Imperial Bank, in partnership with Arsenal Football Club, conducted a two-day children’s coaching clinic at the Parklands Sports Club in Nairobi, Kenya, on April 11 and 12, 2014.

Arsenal Soccer School coaches Nathan Asare and Drew Tyler trained 34 selected children from the SAGS Academy from Nairobi, together with Imperial Bank Marble Junior account holders aged between six and 16 years old.

Part of the Imperial Bank and Arsenal Football Club partnership, the ambition of the coaching clinic was to improve children’s individual skills and knowledge of the football game, whilst experiencing the unique Arsenal training camp atmosphere.

Arsenal Partner Service Executive, Alex Smith said that the aim of the clinic was to educate the players to play football “The Arsenal Way.”

“Arsenal is renowned for its skillful and entertaining brand of football and we believe that coaching children how to play ‘The Arsenal Way’ and introducing them to the Club’s values and ethics will encourage them to appreciate the game further,” said Mr. Smith.

The training sessions included agility and fitness drills with and without the ball, and passing and dribbling skills to increase players’ ball control and confidence.

Imperial Bank’s Head of Marketing and Communications, Ms. Muthoni Wachira said that the annual coaching clinics will run in tandem with Imperial Bank’s ongoing activities with local organisations to promote grassroots football, with the aim of forming a junior team from the existing programme to participate in future coaching clinics.

“As a company, we are not only proud to be associated with the most entertaining club in the English Premier League, but also delighted to promote and develop football skills in Kenya,’’ Ms. Wachira said.

Ms. Wachira added that it is expected that the children will be able to develop their sports talent to represent the country in international tournaments.

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 24 Apr 2014