Arsène Wenger believes his side deserve greater recognition for their achievements last term.
Arsenal missed out on silverware at the business end of the campaign but did maintain an enviable record of top-four finishes and Champions League qualification.
On the eve of the new campaign, the manager said: "We are in a position where we deserve some credit.
"Liverpool, Tottenham and all these clubs who are out of the top four would like to be in there.
"We have not won a trophy but have been consistently in the top four. Our target is to qualify for the [Group Stage] then we will have been 15 or 16 years on the trot in the Champions League [proper].
"You will see one day that that is not as easy as it looks. It is true that we have not won the title but we are not the only ones.
"We were very close last year. Very, very close. We lacked a little bit of maturity at decisive moments. We played too many games in December and January. That caught up with us in the end.
"We finished the season badly because of psychological circumstances. We lost the Carling Cup in the last minute. We went out to Barcelona under special circumstances. We dropped points to Liverpool in the last minute that were decisive. It was difficult to take for the team.
"It means the media environment with our team is very negative at the moment - if our fans go the way the media want them to go we have no chance.
"What I want is for our fans to appreciate and to support our team."Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 12 Aug 2011