The FA has launched a plan to improve women’s football over the next five years.
The plan, named ‘Game Changer’ will look to build on the success of the GB women’s football team at the 2012 London Olympics and is based on the FA making four commitments to help drive the women’s game forward.
The plan focuses on:
- The creation of an Elite Performance Unit together with appointing a head of elite development to help with the development of promising young female footballers
- Delivering a new commercial strategy for women’s football which will see a commercial programme set up for the first time. Under the programme, the rights for women’s football matches will be sold separately to the men’s game for the first time, in order to establish a clear identity for women’s football
- The expansion of the FA Women’s Super League. An FAWSL 2 will be formed in 2014, in order to enable promotion and relegation, as well as improving awareness of the women’s game
- The FA want women’s football to become the second largest team sport, behind men’s football, by 2018. Women’s football is currently fourth, behind men’s football, cricket and rugby