On Sunday, December 21, Arsenal Football Club is dedicating its Premier League match against Liverpool to its Charity of the Season, Teenage Cancer Trust.
Arsenal players and directors will be donating a day’s wages to the charity dedicated to helping improve the lives of young people with cancer and are encouraging supporters to give what they can through the ‘Be a Gooner. Be a Giver.’ campaign. The Club has a £300,000 target to reach over the 2008/09 season and the dedicated matchday will be a milestone for the partnership on the road to achieving this figure.
There will be a number of fundraising activities taking place at Emirates Stadium at the matchday and to mark the special nature of the match, Arsenal players have participated in a short promotional film alongside teenagers with cancer. The light hearted advert, entitled ‘Do What I Say’, reflects the players’ support for young people with cancer. The Gunners stars appear in funny scenarios doing whatever the teenagers want them to do. The advert was created and shot by the agency Brothers and Sisters and includes a voiceover by British comedian and Arsenal fan Matt Lucas. The film will appear on www.beagoonerbeagiver.org from 15 December in the run-up to the dedicated matchday and aims to encourage supporters to join in and donate through the site.
Arsenal Captain Cesc Fabregas, who stars in the advert and who will lead his players in donating a day’s wages, said: “I visited the Teenage Cancer Trust unit back in August so I know what this means to the charity and the teenagers it helps. I encourage all supporters to follow our lead and give what they can. This advert is a bit of fun for the players and we hope supporters enjoy it, but there is a very real message in it about helping teenagers and we hope to raise lots of money for this worthwhile cause.”
To watch the promotional 'Do What i Say' video, click the black box.Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 15 Dec 2008