Arsenal Football Club is delighted to announce it has signed a significant, long term agreement with Scottish & Newcastle UK Ltd that will see the company installed as the exclusive supplier of beer and cider at the new Emirates Stadium from the start of the inaugural 2006/07 season.
S&N UK will enjoy exclusive rights to supply a portfolio of market-leading beer and cider brands - including Foster's, Kronenbourg 1664, John Smith's and Strongbow - at all Arsenal matches and other events staged at Emirates Stadium.
The agreement will incorporate the sale and distribution of beer and cider via supporter concourses and corporate entertaining areas, including Executive Boxes, Club Level and Diamond Club and advertising on the 450 TV screens sited throughout those areas.
Emirates Stadium will feature an innovative beer system. A 'Glycol' cooling process will control the temperature of the beer so that the beer will be consistently served at the refreshingly cool two degrees centigrade. And a revolutionary fast pour, multi dispense system will ensure that supporters spend less time queuing for drinks. Combined with the S&N UK portfolio, this system will provide Arsenal fans the best environment to enjoy a drink both before and after Arsenal games.
Adrian Ford, Commercial Director at Arsenal said "S&N is the leading brewer and cider producer in the UK and having their range of top-selling brands on tap will provide something for all fans. The 'Glycol' system is new to the UK market and we will be the first club in Europe to benefit from the product.
"We are looking forward to working with Scottish & Newcastle UK to provide supporters with quality brands served in the best possible condition using this state-of-the -art dispense system."
S & N UK sales director Lawson Mountstevens said: "We are delighted to be teaming up with Arsenal as the club enters one of the most exciting phases in its rich, long history. The Emirates Stadium will provide an excellent showcase for our unrivalled range of beer and cider and we look forward to Gunners' fans toasting their team's success with our market-leading brands from next season."Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 1 Feb 2006